Tangent

April 2021

After a weirdly sluggish start to the year, we’re now deep into spring, and April felt like it absolutely flew in. The trees are looking green, finally, the streets are swirling with cherry blossoms, and all at once Glasgow is creaking back into life after a shocking year of quiet streets and boarded up windows.

April 2021

We’ve had a busy month at the still scattered Tangent studio. Like, incredibly busy, but again, with a lot (A LOT) of Expo stuff we, alas, cannot show you just yet. But the event opens in October, and if the rest of the year goes like April, it’ll be no time at all before we can finally show you what we’ve been up to. Needless to say, with designer Graeme doing over 530 pieces of artwork in a single day, there’s bloody loads to show off when the time comes.

April 2021
“We aren’t just picking sustainable paper stocks, we are picking projects that simply are sustainable at their heart.”

In non-expo news, we’ve kicked off a really exciting piece of work with Construction Scotland Innovation Centre! We are already in the throes of rebranding them, and the more we learn about the great things this team do to support the improvement of our built environment, the more delighted we become at having been appointed. CSIC is a place where innovation results in action and real-world impact, and we’re looking forward to sharing the new brand identity when the work is completed. In the meantime, read more about CSIC and our involvement here.

Working with clients like CSIC is all part of our own sustainability commitment - we aren’t just picking sustainable paper stocks, we are picking projects that simply are sustainable at their heart.

April 2021
Edinburgh International Book Festival are committed to reducing their environmental impact to as close to zero as possible.

On the same theme, after our rebranding of the People Make Glasgow Greener website we have been working this month on the Sustainable Glasgow project which we should be able to share with you…perhaps next month?

Also on that sustainable train, we’ve been working on an internal guide on sustainable practices that we can bring to events branding and ideally any other work we do for our clients. We’re particularly pleased that our brilliant clients at the Edinburgh International Book Festival are committed to reducing their environmental impact to as close to zero as possible - when the event opens in August we should have a lot of brilliant solutions to share regarding pop-up banners (single use vinyl is gone forever we hope), hand painted signage and a lot of inventive ways to reuse old non-recyclable materials from storage. Read more about EIBF’s sustainability commitments here.

April 2021

And on the subject of things our lovely clients have been up to, Remade Network opened their new Victoria Road premises this month too, which you can read about here.

Food ordering rebels Gravyy have launched a crowdfunding campaign to help them help you support local restaurants at a time when they really need it. Read more about that here.

The brilliant, award-winning hospital based arts programme Tonic Arts are touring an exhibition across hospitals in Edinburgh and Lothian, bringing together seven artists spanning seven generations who have created artworks inspired by life under lockdown. Read more about that here.

Eden Mill released products two and three in their Distiller’s Choice range, which has some lovely, pared back labels to highlight the premium quality of the gin and to showcase that this range is really for the experts, by the experts. Read a review of the latest releases here.

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Team Tangent saw each other in person for the first time in a whole year and celebrated(ish) by climbing a hill.

In personal news this month there was no birthdays but there was Easter Sunday and Passover, some intense DIY was achieved on the part of Creative Director Andy, and Team Tangent saw each other in person for the first time in a whole year and celebrated(ish) by climbing a hill (my blisters have just about recovered, thanks for asking) and having a can at the top of said hill.

What does May have in store for us? Well, more Expo, of course. Also getting into the good stuff with the Edinburgh International Book Festival, continuing our work on The Glasgow Alliance to End Homelessness, YPeople, CSIC, Sustainable Glasgow and some more top secret bits and pieces that I’ll no doubt tell you about in the coming months. Something to look forward to, eh? Also maybe we’ll see each other again in person? Maybe not though, you can have too much of a good thing.

Have a cracking May, y’all.