After a weirdly sluggish start to the year, we’re now deep into spring, and April felt like it absolutely flew in. The trees are looking green, finally, the streets are swirling with cherry blossoms, and all at once Glasgow is creaking back into life after a shocking year of quiet streets and boarded up windows.
We’ve had a busy month at the still scattered Tangent studio. Brand activation for Expo 2020 has been intense, but the event opens in October, and if the rest of the year goes like April, it’ll be no time at all before we can finally show you what we’ve been up to. Needless to say, with hundreds of artworks being produced daily, there’s plenty to show off when the time comes.
“We aren’t just picking sustainable paper stocks, we are picking projects that simply are sustainable at their heart.”
In non-Expo news, we’ve kicked off a really exciting piece of work with Construction Scotland Innovation Centre. As we delve deeper into their plans and ambitions, we're increasingly inspired by the work they're doing to support the improvement of our built environment. CSIC is a place where innovation results in action and real-world impact, and we’re looking forward to sharing the new brand work when completed. In the meantime, read more about CSIC and our involvement here.
Working with clients like CSIC is all part of our own sustainability commitment - we aren’t just picking sustainable paper stocks, we are picking projects that simply are sustainable at their heart.
Edinburgh International Book Festival are committed to reducing their environmental impact to as close to zero as possible.
Also on that sustainable train, we’ve been working on an internal guide on sustainable practices that we can bring to events branding and ideally any other work we do for our clients. We’re particularly pleased that our long-term clients at the Edinburgh International Book Festival are committed to reducing their environmental impact to as close to zero as possible - when the event opens in August we should have a lot of new solutions to share: hand painted signage, upcycling and (with any luck) the death of the pop-up banner. Read more about EIBF’s sustainability commitments here.
And on the subject of things our clients have been up to, Remade Network opened their new Victoria Road premises this month too, which you can read about here.
The brilliant, award-winning hospital based arts programme Tonic Arts are touring an exhibition across hospitals in Edinburgh and Lothian, bringing together seven artists spanning seven generations who have created artworks inspired by life under lockdown. Read more about that here.
Eden Mill released products two and three in their Distiller’s Choice range, which has some lovely, pared back labels to highlight the premium quality of the gin and to showcase that this range is really for the experts, by the experts. Read a review of the latest releases here.
Team Tangent saw each other in person for the first time in a whole year and celebrated(ish) by climbing a hill.
In personal news this month there was no birthdays but there was Easter Sunday and Passover, some intense DIY was achieved on the part of Creative Director Andy, and Team Tangent saw each other in person for the first time in a whole year and celebrated(ish) by climbing a hill (my blisters have just about recovered, thanks for asking) and having a can at the top of said hill.
What does May have in store for us? Well, more Expo, getting into the good stuff with the Edinburgh International Book Festival, continuing our work on The Glasgow Alliance to End Homelessness, Ypeople, CSIC, Sustainable Glasgow and some more collaborations that should wrap up over the coming months. Something to look forward to? Also maybe we’ll see each other again in person? Maybe not though, you can have too much of a good thing.
Have a cracking May.