Eden Mill in St Andrews celebrates the best of old and new, combining traditional processes with an experimental approach. We established a brand that, like the liquids themselves, pushes boundaries and challenges convention.
As Scotland's first single-site distillery and brewery, Eden Mill's craft beer and IPA range is expressive and experimental. We designed bold, clean packaging with premium print finishes to achieve commanding presence in a saturated category. Illustrations introduce the story behind each beer.
Since 2015, we've collaborated with Madrid based illustrator Pedro Oyarbide across packaging and brand activation. A modern take on traditional etching techniques, his illustrations inject character and texture. The tone varies across beer, gin, liqueurs and whisky ranges to reinforce Eden Mill's positioning in each category.
“We have been working with Tangent since early 2015 to develop a new brand proposition for our core brand and full product portfolio. Tangent has brought energy, passion and flair as well as a well thought out rationale. St Andrews is now at the heart of the brand, and its global recognition has allowed us to confidently start expanding the business globally.”