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Eden Mill in St Andrews celebrates the best of old and new, combining traditional processes with an experimental approach. We established a brand that, like the liquids themselves, pushes boundaries and challenges convention.

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Eden Mill-Botanical-Project

As Scotland's first single-site distillery and brewery, Eden Mill's craft beer and IPA range is expressive and experimental. We designed bold, clean packaging with premium print finishes to achieve commanding presence in a saturated category. Illustrations introduce the story behind each beer.

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Since 2015, we've collaborated with Madrid based illustrator Pedro Oyarbide across packaging and brand activation. A modern take on traditional etching techniques, his illustrations inject character and texture. The tone varies across beer, gin, liqueurs and whisky ranges to reinforce Eden Mill's positioning in each category.

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“We have been working with Tangent since early 2015 to develop a new brand proposition for our core brand and full product portfolio. Tangent has brought energy, passion and flair as well as a well thought out rationale. St Andrews is now at the heart of the brand, and its global recognition has allowed us to confidently start expanding the business globally.”
Eden Mill