It’s a project very much still in infancy, but the overall objectives are to win public and governmental support of the bid, and then go on to persuade the IOC to select Vancouver as 2030 host city. At present, other cities that have expressed interest include Sapporo, Salt Lake City and Barcelona.

If successful, the bid will be genuinely ground breaking in a range of areas. Vancouver set the standard for a forward-thinking and socially responsible Winter Olympics in 2010, and in 2030 the city and wider region will take this template even further. The bid in 2030 benefits from existing world-class venues and stadia, and from a city that knows the value of a focus on sustainability, inclusivity, and environmentally conscious infrastructure. As the greenest ever Games, Vancouver 2030 will be a low cost, light touch template for the future of the Olympics.

Tangent have been engaged to create a full visual identity for the bid, built around a pre-existing brand mark. We’re tasked with creating an identity that is capable of inspiring multiple audiences and has the vibrancy and ‘future focus’ to fully reflect the ambitious and progressive nature of the event.

As a studio, Tangent cut its teeth working on global sporting events, so it’s a really exciting project for us to be able to work on. Now we just have to wait til 2023 until the winning bid is announced…