We positioned the event as an exciting, high adrenaline mix under one noisy roof, where Europe’s finest athletes are cheered by the best crowds in the world.

We established the full event brand, starting with their logo, strapline and ticketing campaign.

Our Look Programme brought spectators face-to-face with the athletes’ awe inspiring feats — how far they leap, how fast they run, how high they jump… Infographics and ground graphics were interactive, shareable and memorable.

The creative concept was applied across all digital material, official programmes, event dressing and wayfinding.