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The ‘Look Programme’ is an essential phase of any global sporting event. City and venue dressing are hugely important in creating a celebratory atmosphere for visitors, and for building a strong sense of time and place for audiences watching across the world.

The creative strategy developed for the Glasgow 2014 Commonwealth Games Look Programme was applied to the host city, supporting cities and towns, event venues and sporting equipment.

G2014 Look Armadillo
G2014 Look Ibrox
G2014 Look Emirates Badminton
G2014 Look Emirates Cycling
G2014 Look Diving
G2014 Look Weightlifting
G2014 Look Gymnastics
G2014 Look Hurdles

The Look Programme was bold and striking, presenting Glasgow as a stylish, modern European city with a thriving arts and creative scene. 1.5 billion TV viewers, one million ticket holders, 6,500 athletes and 0.75 million city visitors experienced the branding.

G2014 Look Buchanan Street
G2014 Look Banner Run
G2014 Look Cycling
G2014 Look Cycling George Square
G2014 Look George Square
G2014 Look Culture Banners
G2014 Look Culture Flags
G2014 Look Culture Stage
G2014 Look Culture Merchant City

Tangent conceived and art directed the on-screen graphics for television and media coverage. BBC and SVGTV were the official broadcasters for the Games.

"Tangent's enthusiasm and passion for, and dedication to, the Games and the brand has been truly appreciated. Their creativity, passion and leadership has left a fantastic imprint on the Games, and a body of work that we can all be proud of. The Games were a tremendous success – and Tangent played a huge, huge part in it.”
Glasgow 2014

A wider overview of our work has been archived at: