We completed the project earlier this year. Visual clarity, simple navigation and robust security were the core objectives for a site that anticipated huge spikes in visitors before and during the COP26 climate conference.

We designed the new site with a mobile user in mind, building a sense of movement within the brand identity and introducing the iconic People Make Glasgow pink as a contrasting colour, to tie the concept to the award-winning Glasgow city brand which Tangent developed ahead of the Commonwealth Games.

The awareness campaign around Get Ready Glasgow has been ongoing for a few months now. The scale of this event is massive, one of the biggest the city has hosted, and quite different from other events we’ve branded – less 'road closed for bike race' and more ‘150,000 protesters walk from Kelvingrove to Glasgow Green.’ The scale of this naturally requires a significant information resource for the public to access, and Get Ready Glasgow is the one-stop source of up to date, accurate information on city events, developments and improvements.

The site is playing a huge part in keeping Glasgow moving and open for business, far exceeding anyone’s anticipated visitor numbers – it’s easily got the highest traffic of any website we’ve ever worked on.