As visitors enter the arena from the Hydro Club suites, they are greeted by stunning architectural details, designed by Foster + Partners. The logo took inspiration from the organic forms of the arena’s inner structure.

We created a visual language that pays homage to the interior detailing – pattern, colour and texture. Printed material utilised foils and embosses, and a suite of digital assets were rolled out across social, presentation material, e-marketing and internal screens. We worked with photographer Gordon Burniston to capture a flavour of the atmosphere.