The SSE Hydro is a 12,000 seater indoor arena, attracting an audience of more than a million visitors each year, the venue is consistently ranked in the top 10 arenas globally, alongside iconic venues like Madison Square Garden and The O2. The Hydro Club offers premium access and exclusive hospitality services.
“Pattern, colour and texture.”
As visitors enter the arena from the Hydro Club suites, they are greeted by stunning architectural details, designed by Foster + Partners. The logo took inspiration from the organic forms of the arena’s inner structure.
We created a visual language that pays homage to the interior detailing – pattern, colour and texture. Printed material utilised foils and embosses, and a suite of digital assets were rolled out across social, presentation material, e-marketing and internal screens. We worked with photographer Gordon Burniston to capture a flavour of the atmosphere.