We have been involved in the project since its early stages, creating a brand identity for the new museum and developing a framework for partner agencies to work within.

For many of us, the project is dear to our hearts – the Kelvin Hall is a genuine Glasgow institution and it’s hard to find anyone living in the city who hasn’t been there at some point in their lives. The Carnival, the Circus, the Scottish Motor Show, world boxing title fights, rock concerts, indoor track and gymnastics – rarely has a venue’s history been as rich and varied.

It’s fitting then, that the refurbished venue has been transformed into an eclectic new cultural hub which provides access to museum collections, temporary displays, teaching and research facilities and a state-of-the-art health and fitness centre.

By overlaying the initials K and H, each on a different plane, we created a monogram with a strong sense of three-dimensional physical space: ‘The space to explore’. The eye focuses first on the K, then has to readjust to focus on the H, playfully alluding to the multi-purpose nature of the venue. By focusing on this diversity of offering, and the venue’s continual ability to surprise and excite visitors, the identity links the history of the Kelvin Hall to its current redevelopment.