After 18 months of design and development, our longstanding client Eden Mill is launching an entire new range of gins this week.
“Our new gin range introduces a new chapter – a greener business model.”
Eden Mill aim to lead the way for sustainability within the drinks industry in Scotland, and are doing this by innovating in every area of the brand and business.
Our new gin range introduces a new chapter – a greener business model – including the construction of their state of the art, carbon neutral distillery in St Andrews. The new site at Eden Campus will be the first distillery and visitor centre purpose-built to be climate positive and sustainable.
The new glass bottle complements the whisky bottle we designed a few years back. Thoughtfully designed with eco-consciousness in mind, the bottle is made in the UK with a low carbon footprint, with 18% less glass than the industry-standard gin bottle, making them lightweight and easy to recycle.
The new gins span two ranges: Heritage and Premium. The Heritage range is rooted in place – a flavour of St Andrews, while the Premium range takes inspiration from all over the world. Original, Love and Golf have been established leaders of the craft gin world for years, but the other products are brand new recipes from the master distillers at Eden Mill.
Eden Mill are natural storytellers. We’ve worked to create a complete narrative for each product, complete with illustrations by Ella Ginn that contain hints of botanicals, legends, tall tales and rich history.
Over the next few weeks, why not let the White Lady of St Andrews guide you through the rest of the range… There’s an ode to Shakespeare; an homage to British Hedgerows; gins inspired by saints and philosophers and Gods; even gin to inspire theological debate. No matter what you’re into, the Premium Range has a gin - and a story - for you.
Collaborators:
Illustrations: Ella Ginn
Renders: Too Gallus
Bottle: Croxsons
We’ve worked with Eden Mill since 2015 on their brand identity, positioning and packaging across gin, whisky and beer. Together, we’re proud to have broken records and won multiple awards along the way, most recently winning Excellence in Branding and Best Brand Experience at the 2020 Scottish Gin Awards.
