Sadly there are times when it's not possible for children to live at home with their birth families. North Lanarkshire Council’s Fostering and Adoption service provides invaluable support matching children with alternative carers. Always putting the needs of children first.
We developed a campaign that leads with a positive tone, presenting the overarching realities of the fostering and adoption process through everyday experiences. A bold typographic style, bright colours, playful illustrations and a simple and direct campaign line that can be adapted for different audiences and applications.