At Tangent we work on a range of varied projects, across a range of different sectors, for a range of varied clients. Sometimes these client relationships last no more than two or three months, where we deliver a solution and the client has no further need for our services. Job done. But more often than not new projects are the start of longer ongoing relationships, where we become invested in the client’s business and become, to varying degrees, an extension of their team.

The Edinburgh International Book Festival is one such client. We’ve now been working with them for ten years, conceiving a brand identity for the organisation and delivering a completely new annual campaign for the event each year.

The EIBF campaign is one of the studio’s creative highlights – a chance for us to invest a lot of initial studio time collectively discussing ideas, an opportunity to push the boat out for a client who appreciates the benefits of a strong creative concept, and a chance to work in partnership with creative people from all across the world to deliver the best possible solution.

This year we have partnered up with the very talented young illustrator Rose Wong. Based in New York, Rose has built a strong reputation working for clients such as The New York Times, Bloomberg, The New Yorker, Penguin Random House and HarperCollins.

We’re working with Rose to develop a series of comic book narratives for this years festival theme – ‘We Need New Stories’. To demonstrate the campaign theme the narratives will be reversible, capable of telling a different story when read from back to front. We’ve been working with Rose for the past few months ahead of the campaign launch in June, when the work will feature across all the festival’s promotional materials, including print programmes, digital applications and the festival site itself.