April was the busy culmination of several busy months, with three brands launching and a brand new project to get stuck int
“For Right There we built an entire new identity from the ground up, including name, visual style, tone of voice and the design for their new website.”
We started the month off with the official launch of our brand for Right There, formerly known as YPeople. For Right There we built an entire new identity from the ground up, including name, visual style, tone of voice and the design for their new website. Right There has a long history of serving communities across Scotland; providing tailored support for people struggling with homelessness, addiction, and poverty. We wrote about the new brand as a gust blog on the Right There website - you can read more about it here, and we’ll have a full case study up soon.
“Over the last few years our work for the festival has become increasingly reliant on animations, and 2022 is no different.”
We also started getting properly into our 2022 campaign for the Edinburgh International Book Festival. This project will feature in every one of these monthly round ups until August, so get used to it! In April we began designing in earnest, pulling together the first full brochure for the festival since 2019 as well as planning some of the visual style for the site and digital. Over the last few years our work for the festival has become increasingly reliant on animations, and 2022 is no different. Keep an eye out on EIBF’s social media where the first teasers of this campaign are likely to drop!
We submitted a few pitches in April and so far we’ve won one of them! We’re already getting stuck into creating a new brand identity and website design for IDRIC (Industrial Decarbonisation Research & Innovation Centre). IDRIC is working to transform the UK’s industrial heartlands to aid the UK’s journey to Net Zero. This client is doing work that closely aligns with our studio values - we’ve been working on decarbonisation projects for a while now, including Transforming Timber, GenZero, Heat Source (whose All-Energy event we can tell you all about next month) and most importantly, Construction Scotland Innovation Centre, which we can now refer to as its new name, BE-ST, because they relaunched their new brand in April too!
“It’s always brilliant when a client fully embraces our propositions and BE-ST are no exception.”
We’ve written elsewhere about the BE-ST launch party, suffice to say it was a really slick event where BE-ST managed to pull off quite the con on their guests, who didn’t realise until they were told a good few hours in that CSIC had changed their entire name and brand identity. Tangent enjoyed a lovely breakfast, some great speeches, and a lot of the visual identity we’ve worked on for a year coming to life before our eyes. It’s always brilliant when a client fully embraces our propositions and BE-ST are no exception - from the giant moss wall in their entrance lobby to the repeated connecter symbol motifs appearing throughout the building on doors, walls, and in one memorable case, on a TV screen affixed to a functioning robot arm. A good day all round.
“We also completed work on another recent project which makes a product that keeps construction workers safe onsite.”
We also completed work on another recent project which makes a product that keeps construction workers safe onsite. Our design for this brand was inspired by neon safety signage and we’re looking forward to its imminent launch, when we can tell you more about it.
We published three case studies last month on our work for Expo 2020 - a long time coming, just like the event itself! Head over to our Work page to read about the brand identity, the look programme, and the wayfinding strategy for a glimpse into the immense amount of time, effort and ideas that went into pulling this event together. And for a little whistle stop tour of the site itself, you can hop over to our Instagram, and see our first ever reel, featuring creative directors David and Andrew cutting about the Expo site chatting to robots and soaking in the culture.
We’re looking at a May that will bring a lot of change to our little studio, so stay tuned for more updates!