Scroll to view more
Tangent
Expo2020 Images Cover Image

The World Expo is a 170 year old global institution; a constant evolving showcase of mankind’s greatest acheivements in technology, architecture and visionary thinking. Expo 2020 marked the first time the event was hosted in the Middle East.

A World Expo demands a purpose built site; thoughtfully designed to showcase the showstopping architecture and the themes of the event.

Like Paris’ Eiffel Tower and Seattle’s Space Needle before it, Dubai debuted the soon to be iconic Al Wasl, ‘the connector’ at the heart of their site. The visual identity follows this lead placing the Al Wasl dome at it’s centre.

Expo 2020 Mobile images Expo2020 Typography
Expo 2020 Mobile images2 Expo2020 Brand Facade
Expo2020 Banners
Expo2020 Context Robot
Expo2020 Context Messi
Expo2020 Context Site
Expo2020 Context Waterfall
Expo2020 Context Serbia Pavillion
Expo2020 Context Wasl Dome
Expo2020 Publications
Expo2020 Ticket
Expo2020 Wasl Publication
Expo2020 VIP Publication

The overarching theme ‘Connecting Minds, Creating the Future’ is explored through three sub-themes: Opportunity. Mobility. Sustainability. These themes formed the basis for the main districts of the site.

Expo 2020 Mobile images4 Expo2020 Mobility Banners
Expo 2020 Mobile images5 Expo2020 Look Thematic Tickets
Expo 2020 Mobile images3 Expo2020 Sustainability Walls
Expo2020 Retail Backdrop
Expo2020 City Totems