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Expo2020 Images Cover Image

The World Expo is a 170 year old global institution; a constant evolving showcase of mankind’s greatest acheivements in technology, architecture and visionary thinking. Expo 2020 marked the first time the event was hosted in the Middle East.

A World Expo demands a purpose built site; thoughtfully designed to showcase the showstopping architecture and the themes of the event.

Like Paris’ Eiffel Tower and Seattle’s Space Needle before it, Dubai debuted the soon to be iconic Al Wasl, ‘the connector’ at the heart of their site. The visual identity follows this lead placing the Al Wasl dome at it’s centre.

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Expo2020 Context Wasl Dome
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Expo2020 Publications
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The overarching theme ‘Connecting Minds, Creating the Future’ is explored through three sub-themes: Opportunity. Mobility. Sustainability. These themes formed the basis for the main districts of the site.

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Expo2020 Retail Backdrop
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