This is our 12th year working with the Edinburgh International Book Festival, and the 2021 event was a hybrid festival, which retained the best features of 2020’s digital-only event and combined it with everything we missed from a live event. In their new home at the Edinburgh College of Art, you’ll find the festival bookshop, bars, signings and live events, just as you would have in their previous home at Charlotte Square Gardens.

The 2021 edition of the festival was focussed on sharing ideas and stories about how we can all best adapt to a rapidly changing world and recover from the pandemic. We wanted to create something joyful and optimistic that embraced the best parts of the last year and a half: community, optimism, a chance to rebuild. The theme of 'Onward and Upward' also suggested a bright future for the festival itself as it moved into it's new home. The quirky, humanising style of illustrator Linn Fritz was perfect to capture the sentiment of the campaign.