The Edinburgh International Book Festival is one of Tangent’s most valued and long-standing clients. Alongside our work on each annual festival campaign we often get the opportunity to collaborate with the festival on a variety of outreach projects throughout the year.
“In the aftermath of the Second World War, the New Towns were designed and planned with utopia in mind.”
ReImagination is the latest of these ventures – a five-stop tour of the New Towns of Scotland across 2017 and 2018, marking 70 years since the passing of the New Towns Act.
The towns of Cumbernauld, East Kilbride, Irvine, Glenrothes and Livingston were conceived in 1947 in an effort to alleviate poverty and slum conditions across Scotland. In the aftermath of the second World War, they were designed and planned with utopia in mind. A vast social and architectural experiment was undertaken, and 70 years later these towns are still affected by the successes and failures of those experiments.
The forthcoming programme of events, debates, readings, and performances will uncover the human stories from the shadows of the New Town’s infamous brutalist architecture.
We developed a range of promotional materials and livery that featured simple, block-like forms associated with brutalism, reframed in unexpected patterns and bright colour combinations.