You need more than just talent to make it in an area as competitive as the the performing arts.
Our brand positioning work emphasised that the Royal Conservatoire of Scotland can offer unique collaborate opportunities, teaching from renowned staff and world-class facilities – giving students the best chance to achieve their full potential.
We activated ‘Life is not a rehearsal’ across print, digital and environmental applications, helping the Conservatoire reach third in the world — their highest ever ranking.
“Tangent actively embraced the challenges of articulating a complex, multi-disciplinary institution in a clear and compelling way. They encapsulated our story through bold but authentic design concepts which have now been rolled out across all our publications and platforms creating a cohesive and vibrant identity, of which we feel confident and proud.”
Royal Conservatoire of Scotland